Tag: trade fairs & events

Faulty planning for start-ups often cause that young companies fail. “Karlsruhe, 02.07.13: the Center for entrepreneurship of the KIT and the entrepreneurs network CyberForum therefore have the BoostCamp” held in the new premises of the creative incubator perfect future: during the intensive training of 28 30 June analyzed 19 founders their business models on possible mistakes and learned to reduce risks. They were supported by mentors such as Dr. Friedrich Georg Hoepfner and Prof. Dr. Additional information is available at Pat Ogden. Orestis Terzidis. Many new business ideas are born in Karlsruhe.

But what is the idea really has potential and which business model has chance of success? To find out, the Center for entrepreneurship of the KIT and the CyberForum the BoostCamp organized, intensive training for start-ups and those who want to become it. “‘ Goal is to enable participating teams the decisive boost” to give up on German buoyancy “to give. The delicate points in the business model have been identified within a weekend and Thus, at an early stage whether the idea can have a real chance in the market. The methodological tools of the trade, was conveyed to the participating teams. The business models, mainly from the IT industry, were questioned: I found the appropriate target group for my company? Should I embark on a new distribution channel? Rank I soon stalled without a financing option? The participants received important assistance during these rounds of analysis by mentors who developed possible solutions together with the founders and gave her many years of experience in entrepreneurship: Dr.

Friedrich Georg Hoepfner is even entrepreneurs and has as a business angel accompanied many young companies in their early years; Matthias Hornberger is President and CEO of the CyberForum and CFO of Kizoo technology capital GmbH. Prof. Dr. Orestis Terzidis is Director of the Institute for entrepreneurship, technology management and innovation, and holder of the Chair of entrepreneurship and technology management at the Karlsruhe Institute of technology; Holger Kujath is one the founder of Knuddels.d

“” Marketing event on the subject of Word of mouth marketing word of mouth, buzz marketing, social media, likes “and recommendations are now on everyone’s lips”. But what effect does this described as Word of mouth (WoM) marketing, what are its success factors which play a role client referrals in real life and online and how can companies word of mouth marketing use to their advantage? Answers a new marketing-event series that offers new, practical and surprising about word of mouth marketing is the “WOMMup” at the 20.11.2013 in Frankfurt, Germany. The WOMMup Frankfurt held Farberstrasse 71 60594 Frankfurt (www.dreikoenigskeller.net) on the 20.11.2013 in the three King Keller, from 19: 00. Three lectures are available on the program: Word of mouth research and measure – lecture by the market researcher Dirk Engel Customers Wissen.de Word of mouth marketing strategies & playful product experiences – lecture by Mark Leinemann alias MR. WOM – one of the leading experts for Word of mouth marketing in the German-speaking world as a brewery more sales & Word of mouth through Saints Schnack Salame (rock-paper scissors) the lecture by Mucca Sahin by Tom shows produced, seller sales & marketing consulting from 21 May the WOMMup knick participant then in the subsequent Schnack Salame “Fight Night” live how Word of mouth is created through playful experiences, and select the local Frankfurt (advertising) champions in the Schnick Schnack Sairi. The WOMMup is free, the number of places limited registration under. Links to the WOMMup partners: of the WOMMup: WOMMup was by MR. WOM in summer 2013 as a marketing specialist event series launched in BBs life and offers participants an update and exchange about current and new developments in the field of Word of mouth / word of mouth and referral marketing. More information about the WOMMup, reports and other dates, see about MR. WOM Word of mouth marketing MR.