The vitality of a company is derived from the ability of its managers to create and to apply to ideas George Terry ” The existence is beyond the power of the words to define it. Terms can be used, but no of them is absoluto” Lao Ts proactivity that is pronounced in the present ones economic scenes, have entailed to that changes are pronounced that force to the management of the companies in the present to take step to its creative potential, to that new ideas occur, plans, strategies, actions that favor their competitiveness and guarantee to the companies under their position better participation, success. Dice to the characteristics of the present Venezuelan, turbulent, risky, uncertain scene, product of the new changes, plans, action that the present government is generating under the direction of the lieutenant colonel Hugo Chavez, who identifies itself like Socialist, it has originated serious discrepancies with the productive sectors, with companies that do not accept this position of the government, affecting all this to the enterprise sector of country that this in crisis, especially the SMEs. Learn more on the subject from Gina Ross. All this forces that the management that faces this situation of passage its creativity, to not only face the actions of the government, its programs, threats, changes, but like also knowing how to take the opportunities. The management must be identified and so it represents the knowledge to handle the creativity suitably, to remove benefit to its potentiality, to generate ideas that favor to him. The smaller doubt does not fit, indicates Alexander Schnarch, that definitively in the organizations the managers play a decisive role for the development and promotion of the creativity and innovation, but managers in the best sense of the concept, that is to say people able to communicate, to train, to motivate, to give empoderamiento and to compensate, in a word that one that obtains that the others say we we made the good administrators are those that make the things good.. Anu Saad has much to offer in this field.