The King

This includes the provision of information, prospects and customers offer added value. The King discipline for a target group-oriented corporate communications and successful online PR is “Change of perspective” – not from the point of view of the company, but from the perspective of the target groups write. When a grocer in his latest exotic fruit presents and several sections on turns the origin story and pricing for freedom, the readers inevitably the question ‘what I can do about it?”. The value for the customer should be clear. Examples of easy-to-implement ideas for recipes and appealing designs move closer to the interests of the target groups and provide a noticeable increase in resonance and interaction. 2. Structure gives the answers – information clearly and prepare online press releases should make a good figure not only in content but also formally. The heading is for many readers invitation and obstacle at the same time.

Formulate striking and emotionally charged title that tempt prospective buyers continue reading your online press releases. A subtitle you to communicate clear facts, that offer a deeper insight into the topic of the article. The Leadtext represents the path that leads deeper into the core of the content. Play the Quint essence of your online press release in maximum 2-3 sentences to highlight the relevance of your readers. Your body can be divided into 3-5 sections including descriptive headings.

So the reader in your online press release found along quickly and can capture easier the text due to the points of reference. 3. Search engine optimization – Google & co. love good “content feed” Google has for many people the information medium number one evolved into. The modern company menskommunikation picks up on this development, and tried to climb in the context of their online PR on the top positions of Google. Best tool is the online press release to achieve this goal.

Mrs Detzel

The expectation-compliant placement of certain elements, the design of the navigation concept, these include criteria in terms of design and layout, as well as the use of and dealing with interaction elements. Furthermore is an emphasis on figuring out what content areas in the performance are covered and at what depth information will be offered. The catalogue but also tries to include the soft factors in regard to the esthetics of a page. “Because this the first impression is characterized, for which there is as you know a second chance,” Damodaran explained. A brief review of the marketing tools, email marketing and social media marketing play a role also the search engine optimization page and – if available -. Industry-related line of research in the field of study established “My aspiration is an applied within my graduate program, SHK – and construction industry to install oriented, empirical research.”, explains Prof.

Dr. Alexander Neumann, head of the program “business trading – sales and” Cooperation management”. So one-day operation at craft farms perform analysis already regularly by the students of the first semester. The artisans get a presentation with strengths / weaknesses analysis in the connection. Also, students of 3rd semester in cooperation with the expert faculty and the head of studies annually conduct an end customer survey. 2011 dealing here, for example, the popularity of plumbing brands. “The already established research activities are now optimally complemented by the online benchmarking topic”, so Neumann. He would like to thank Mrs Detzel for the use of the initiated on topic “Comparison of online activities in SHK – and construction industry” and the integration into the teaching concept. “Because it promotes our objective, common knowledge for the SHK – and construction industry to win, to publish and promote the industry.”, Neumann added. Evaluation of all three value-chain segments Neumann and Damha plan, benchmarking together with the students carry out every year.