The King

This includes the provision of information, prospects and customers offer added value. The King discipline for a target group-oriented corporate communications and successful online PR is “Change of perspective” – not from the point of view of the company, but from the perspective of the target groups write. When a grocer in his latest exotic fruit presents and several sections on turns the origin story and pricing for freedom, the readers inevitably the question ‘what I can do about it?”. The value for the customer should be clear. Examples of easy-to-implement ideas for recipes and appealing designs move closer to the interests of the target groups and provide a noticeable increase in resonance and interaction. 2. Structure gives the answers – information clearly and prepare online press releases should make a good figure not only in content but also formally. The heading is for many readers invitation and obstacle at the same time.

Formulate striking and emotionally charged title that tempt prospective buyers continue reading your online press releases. A subtitle you to communicate clear facts, that offer a deeper insight into the topic of the article. The Leadtext represents the path that leads deeper into the core of the content. Play the Quint essence of your online press release in maximum 2-3 sentences to highlight the relevance of your readers. Your body can be divided into 3-5 sections including descriptive headings.

So the reader in your online press release found along quickly and can capture easier the text due to the points of reference. 3. Search engine optimization – Google & co. love good “content feed” Google has for many people the information medium number one evolved into. The modern company menskommunikation picks up on this development, and tried to climb in the context of their online PR on the top positions of Google. Best tool is the online press release to achieve this goal.

Mrs Detzel

The expectation-compliant placement of certain elements, the design of the navigation concept, these include criteria in terms of design and layout, as well as the use of and dealing with interaction elements. Furthermore is an emphasis on figuring out what content areas in the performance are covered and at what depth information will be offered. The catalogue but also tries to include the soft factors in regard to the esthetics of a page. “Because this the first impression is characterized, for which there is as you know a second chance,” Damodaran explained. A brief review of the marketing tools, email marketing and social media marketing play a role also the search engine optimization page and – if available -. Industry-related line of research in the field of study established “My aspiration is an applied within my graduate program, SHK – and construction industry to install oriented, empirical research.”, explains Prof.

Dr. Alexander Neumann, head of the program “business trading – sales and” Cooperation management”. So one-day operation at craft farms perform analysis already regularly by the students of the first semester. The artisans get a presentation with strengths / weaknesses analysis in the connection. Also, students of 3rd semester in cooperation with the expert faculty and the head of studies annually conduct an end customer survey. 2011 dealing here, for example, the popularity of plumbing brands. “The already established research activities are now optimally complemented by the online benchmarking topic”, so Neumann. He would like to thank Mrs Detzel for the use of the initiated on topic “Comparison of online activities in SHK – and construction industry” and the integration into the teaching concept. “Because it promotes our objective, common knowledge for the SHK – and construction industry to win, to publish and promote the industry.”, Neumann added. Evaluation of all three value-chain segments Neumann and Damha plan, benchmarking together with the students carry out every year.

Gunter Dabang Gabal

those that must always be met? What could inspire our customers because it exceeds your expectations? What I as a staff member of, if I inspire customers? What has the team, if we do it all together? And the company? Kill a stupid! rule” Whatever stupid standards and norms and which administrative bullshit should we break up as soon as possible? What is the absolute craziest idea that comes to our topic customer excited about and mouth making in the sense? The last question must be necessarily exactly the same, because otherwise experience has shown that mostly all world solutions are proposed. But the biggest innovation opportunities into the extremes. Average ideas, however, produce mediocre at most. And mediocrity, we know, is threatened by extinction. Work on individual touch points with the following task is a concrete concept that so should be worked out in detail, it is ideally immediately feasible. In this way the participants are systematically introduced to entrepreneurship. They’ll get time at least two hours. This time is the best structured: brainstorming process of brainstorming, where necessary by using a suitable creativity technique evaluation of ideas, discussion and enrichment selection of favorite idea a matching process development of the concrete concept:, the actual and the target situation are outlined first, then the to-do plan (who is doing what with who from/to when with what your budget) created, and finally set a measuring instruments such as also proceed Transfer of the concept on a template determine a speaker or presenter agreement about the manner which presentation for later presentation in the plenary should the elaborated concept on a template be transferred so that a perfect visualization is possible and nothing is forgotten.

An idea store collected the ideas, which were also promising, but this time not have been pursued. At the end of the working group stage, there should be a longer break other implementation tips as a buffer for those who are still busy at work. Similarly, the group spokesman can make a small dress rehearsal during this time. Then the individual concepts are presented, discussed and approved–and then quickly implemented in accordance with the established time lines. To present a conceptual revamping of working group results to them from third parties – is possible at any time. So you can for example before-after videos filmed, interviewed employees and customers or target situations be readjusted. It is important to instruct the participants to achieve optimal results and to obtain, at the end of the actually implementable concepts. Best you visualize that to such a workshop listed seven steps on a flipchart as follows: description of the current situation definition of the desired target situation creating a detailed action plan fixed schedules and responsibilities costing of the required budget Messinstrument(e) for controlling success idea store for more ideas are very helpful worksheets, which structure the process and guide in the right direction.

The book about Anne M. Schuller of touchpoints rubbing shoulders with the customer of today management strategies for our new business world with a foreword by Prof. Dr. Gunter Dabang Gabal, March 2012, 350 pp., 29,90 euros, 47.90 CHF ISBN: 978-3-86936-330-1 more info: