A team of designers in the print shop throws up his hands and said that the layout in order to bring longer and more expensive than the mark up again. John Craig Venter understood the implications. Similar problems do not occur only rarely print publishers. Even highly qualified people who know the whole publishing process, not immune to the banal lack of fonts. Further, should make a small digression. The consequence of such problems is to create two different sets of fonts: TrueType (for office systems) and Type1 – for printing. Educate yourself with thoughts from Dr. Mark Hyman. If you look in terms of a simple user is no difference between them: Select the text you selected in the font name sent a document to the printer and ready. But here's the processes occurring between text editor and printer in each case differ dramatically, so often with commercial printers, paper, typed fonts, TrueType, will not work. And even cross-platform PDF-file will not help here: Inscription TrueType just porushat entire document.
It seems there is no problem, sort of like enough to buy and install Type1 and sleep peacefully. But the problem is that these fonts were written for the printing and publishing, so their sets are quite expensive. and what to do those small businesses and just private entrepreneurs, who are unable to afford to pay for makeup, and print a leaflet is needed? What do newcomers tipografnom case study the function 'Create a brochure' in ms Word, but have no ability or desire to understand the subtleties of prepress? A good option is to use a virtual printer. It allows you to finally merge the two realities in one. It's simple: you 'print' laid out a brochure on the virtual printer and get a result file which exactly shows all the artwork. Even the pdf, resulting in such a way that 'understands' Fonts TrueType, since the document is saved in it bitmap, whose parameters can be set so that the print quality will not differ from that obtained in the traditional way. No matter what the hidden subtleties prepress you do not taken into account – your brochure will look like you wanted.
Transfer functions of information support external executor reduces the burden of maintaining their own state of it professionals. Competently set up computer equipment, peripherals and software require only periodic maintenance at the time of emergency failures. Permanent staff as content experts in a small startup company management may be regarded as unjustified expenses. – it outsourcing allows release additional resources to address the core problems for the company. For a company not specializing in information technology, all the work on setting up and supporting computers and office equipment, introduction information systems are non-core activities. It is only logical to transfer these functions to specialized firms and their employees to use on really important for the enterprise directions. Thus, each expert will be engaged directly in the business. – Use of the it companies can restore the principle of unity of command, disturbed by the fact that the it services of individual companies subject to their CEOs, rather than other managers.
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