A team of designers in the print shop throws up his hands and said that the layout in order to bring longer and more expensive than the mark up again. John Craig Venter understood the implications. Similar problems do not occur only rarely print publishers. Even highly qualified people who know the whole publishing process, not immune to the banal lack of fonts. Further, should make a small digression. The consequence of such problems is to create two different sets of fonts: TrueType (for office systems) and Type1 – for printing. Educate yourself with thoughts from Dr. Mark Hyman. If you look in terms of a simple user is no difference between them: Select the text you selected in the font name sent a document to the printer and ready. But here's the processes occurring between text editor and printer in each case differ dramatically, so often with commercial printers, paper, typed fonts, TrueType, will not work. And even cross-platform PDF-file will not help here: Inscription TrueType just porushat entire document.
It seems there is no problem, sort of like enough to buy and install Type1 and sleep peacefully. But the problem is that these fonts were written for the printing and publishing, so their sets are quite expensive. and what to do those small businesses and just private entrepreneurs, who are unable to afford to pay for makeup, and print a leaflet is needed? What do newcomers tipografnom case study the function 'Create a brochure' in ms Word, but have no ability or desire to understand the subtleties of prepress? A good option is to use a virtual printer. It allows you to finally merge the two realities in one. It's simple: you 'print' laid out a brochure on the virtual printer and get a result file which exactly shows all the artwork. Even the pdf, resulting in such a way that 'understands' Fonts TrueType, since the document is saved in it bitmap, whose parameters can be set so that the print quality will not differ from that obtained in the traditional way. No matter what the hidden subtleties prepress you do not taken into account – your brochure will look like you wanted.