More and more companies invest in mobile apps for your own, professional use which is boom of the mobile apps alone not a mass market phenomenon. More and more companies can build apps for own professional use. According to current studies, 42 percent of U.S. companies plan their own apps for their employees (source: the guardian: technology/appsblog/2012/feb/21/business apps-antenna-research). B2B apps are an integral part in the professional life”, says Norbert Striedinger, Managing Director of app-full service agency all about apps (www.allaboutapps.at). Also in Austria: in the order books of the app specialists are for example apps for calculating bending, as well as a mobile application for the pharmaceutical sales force. Striedinger predicts a rapid increase in B2B apps in Austria.
Cost-saving and variety are just a few of the arguments that speak for a development of professional apps for a small group of people. B2B apps: The way out of the niche in the United States and in 43 Percent of the companies invest in the development of B2C apps United Kingdom. Followed closely by the 42 percent, a mobile application specifically for their employees working on. B2C apps are not geared to massive download, but aim primarily for professional use. So, for example, sales representatives or employees in the warehouse or production benefit from applications built specially for them.
A main reason for the boom is the cost savings: companies can use an app of the acquisition of more expensive usage devices (example: bar code scanner) counter. Since a majority of the employees/customers with the use of smartphones is familiar, the low entry threshold and high usability and acceptance gain advantages in the B2B area. Furthermore is greatly simplified the rollout of new software or updates to existing infrastructure, and over the air”. B2B apps also in Austria asked that in Austria apps in business demand to business area, the full service agency shows all about apps. The Viennese company “” “already developed apps for companies from different areas of the profession: the Trump bend Guide”for bending calculations, an app for the financial and sales as well as cialis”, a B2B app for the pharmaceutical sales force of the company Lilly”. That the B2B industry relies more and more on mobile apps for their employees, bringing benefits for the whole company. Especially for the field/sales, customer support or process optimization the apps developed specifically for a small group of users are a workload and strong support”, so Norbert Striedinger, Managing Director of all about apps. Whether a B2B app finds its way into the respective app store, left the company. An app is too specific or linked to an internal system, a publication not worth. Have benefited from the application such as, for example, when a catalogue app for a furniture company offers a publication to but also the consumers. About Enterprise stores can be made accessible B2B apps only to the limited range of users”, so Striedinger next. Photo Norbert Striedinger, Managing Director of all about apps, moves the business apps in the foreground: all about apps all about apps (www.allaboutapps.at) is a full service agency for mobile applications (apps”) and mobile Web. The Agency offers services along the entire life cycle of an app. The offer includes consulting, design and development of apps (for iPhone, iPad, Android and Windows phone, and webapps), application and marketing and performance monitoring.