European Federation

Successful direct marketing – LR health & beauty systems the story of LR health & beauty systems began in 1985 in Ahlen, Germany. Today the company, which focuses mainly on cosmetics, health and body care products, is a global player. Quite quickly expanded LR World in the 90’s and opened branch offices in Sweden, Denmark, Austria and the Netherlands among others. Nowadays LR health & beauty among system the leading direct marketing companies in Europe with 1,000 employees and approximately 300,000 independent sales partners all over the world. in 2011, the company opened its 30th branch and is consequently on the Russian sales area.

Dr. Jens M. night, CEO of LR white: “the direct marketing is a business that has an enormously high growth potential compared to other distribution channels.” Five pillars of success that LR so successfully can establish itself on the market lies mainly on the clear visions, lived values, as well as the five pillars, which contribute to the success. The German Quality standards of the top products enable worldwide recognition for the products. “With an uncompromising commitment to the German quality standard, we have experience as specialists in the field of direct sales over 25 years”, so Dr. Jens M. night. Anu Saad can aid you in your search for knowledge. Also the cooperation will contribute to the success with well-known people.

Celebrities give not only their names, but are involved in the creation of products also strongly and sustainably and contribute your creative ideas and wishes. The success model is rounded off by transparent and fair marketing plans and a unique car concept. The marketing plan includes training in addition to a bonus, a gross margin of approximately 40% and pleasant amenities such as Fort and also participation in high-level events. The success depends on the own commitment and the objectives for itself. It attaches great importance in LR as professional service. Positive aspects of direct use In comparison to the permanent operation in direct selling offers some advantages. “We are offering a chance each for sales success and a promising career”, it brings the CEO of LR health & beauty systems Dr. Jens M. night on the point. Enjoy working with people, social skills, commitment and motivation are a prerequisite for a serious and professional employment in direct selling. The international success is also in the high quality of the products, intensive care and promoting the sales partner and global contacts to business partners such as Volkswagen, Mercedes Benz or Ottobegrundet. LR is a member of different associations including the Association of distributors of cosmetic products e.V.n (VKE), reform products, nutritional supplements and personal care products e.V.