One of the biggest concerns of advertisers is the perception of the company by third parties. All advertisers want to know and be able to control effectively – is how perceived the company for part of the consuming public, competition, former employees and the community in general. Reputation is as a delicate rocket motor. When it goes well, the results are surprising, but when something goes wrong, the explosion can be fatal. Anyway, continuing with the analogy, cannot be conceived a rocket without a motor. Similarly, any company wishing to do business, has to control this aspect of its activity.

To measure exposure online increases, even in the more traditional companies, who do not have an extensive history of participation in new media, made clear the need, firstly, create, then feed and finally take care of online reputation, that is, the perception of the values of this company by the community. And the creation and development of the online reputation must be part of the planning of the web marketing actions. They seem grandiloquent words, but it is very simple. If you act correctly and ethically, your reputation will be good. This concept has many points of contact with reality in well specific facts: meet what it promises, not to perform actions of promotion based on false premises. Not misled as to their potential clients at least not knowingly. answer for their products. If one of the products that you distribute doesn’t support post sale, it is best not to sell it.

do not spam. Don’t bother with your comments. Participation in the social media and forum marketing actions have this prickly side. It is necessary to find a fair point of intervention, where you can promote your page, but without being considered a spammer. There is no point signing the participations in forums with your name, if you can get a link to your page, or at least Orient correctly to those users who want to get in touch with you to do so. But neither serves that thing baneen (your username, and up to its IP closure you) because they consider that their presence is merely propaganda. Devoted to this activity with the real purpose of help, collaborate to solve issues and participate as a user more. respond to all your queries. If you have created a user in any social media (Twitter, for example) to be in contact with your clients, or potential clients, and someone sends you a message, answer him. don’t lie. If you don’t have the answer to what you ask him, say so. But also commit themselves to try to find a solution for that user. be respectful of their competition, and they will be with you. This does not mean you may need to recommend their products. Simply try to live together in peace. (Make a campaign of fraudulent clicks to deplete the daily budget of its fiercest competitor Adwords in ten minutes, is not the ideal way to achieve this). Most of these precepts are very simple, almost like the notions that all children in kindergarten learn. Say please, thank you and permission to answer when they talk about him. But they are certainly the fastest way to build a proper and lasting reputation online.