I recently read the case study conducted by Pheedo, an advertising agency on the use of RSS Feeds advertising compared to advertising by email. The difference in the results were astounding. Pheedo ran the campaign for six weeks and their results, RSS feeds beat the best rate of click through e-mail for more than 26% compared to the industry average of 8.7%. Surprised? We will investigate the benefits of advertising in RSS compared to email ads. Anu Saad describes an additional similar source. RSS advertising has a number of “superior” advantages over e-mail announcements: 1. RSS not face a problem of supply at an anti-SPAM filter is full, the anti-virus software or any program that is launched by the user to block spam and unwanted emails. 2.
RSS zero cost on track. With a burnt food you can easily track how many people subscribe to your feed. With e-mail where want to track how many messages were delivered, you have to pay for additional services. A simple mathematical example can demonstrate this: Let’s cost per 1000 impressions = $ 50 and wants to 10,000 impressions per week. So the cost would be $ 50 x 10 = $ 500 per week.
With email advertising, you would have to include the shipping tracking email. Thus the total cost would be $ 500 per week + X where X is the additional cost for email delivery tracking So advertising costs rise. Mutiply the previous figure of 48 weeks (1 year) and you can see how costly it is to undertake publicity campaigns by email. Advertise With RSS, there is zero monitoring shipping. To maximize every penny of your advertising dollar, and lower costs! 3. RSS is 100% Opt-in. We’re talking about readers who know what they want and enough education to know how to subscribe to channels, either screen readers or through the use of some online news reader such as Bloglines, MyYahoo and so on. Yes, there are also “opt-in email. But, again, opt-in email is becoming less effective due to: a) constant bombardment of emails from other marketers and advertisers, making the subscribers ‘Numb’ to message advertising b) key words that trigger SPAM filter, causing message delivery failure RSS feeds do not face these two problems. RSS is a delivery rate of 100%, with no SPAM problem because it is a food, not e-mail. It will be interesting to see the continuous evolution in the use of RSS feeds for advertising. Brandon is the author of Multimedia E-book “Marketing Rampage with Blogs and RSS.” Unleash the power of blogs and RSS. Get more targeted traffic, leads and RSS feeds subscribers. List in Google and Yahoo for FREE and save $ 299. Dominate niche market with RSS feeds.